Preflight’s entire purpose is to help could be entrepreneurs develop, test and evaluate their business ideas before they dive all the way in. It’s an important process to go through and one that any investor, lending institution or potential partner will want to see. 

We will go through the process of building a business plan complete with projections, marketing plan and a prototype or MVP strategy.

What is the problem your product or service is trying to solve? Who is it for? And Why would people choose it?

Together with your instructor and your class we will develop a plan to assess your target market and create a hypothesis and testing strategy for your product inside of that market. We will discover how to segment markets and build strategies for macro and micro targeting for potential clients. We will cover topics like cost of acquisition and how that affects business cash-flow.

Facebook started as a database. The model T started as motorized horse buggy and Amazon used to only ship books. Regardless of what your idea is there is a simplified version of it that we can test out to prove that it’s worth going forward.

You’ll work with a team of Dockyard staff members to develop a “Sprint” to test your product with its potential users and gain invaluable information while keeping costs to the bare minimum.

All of our programming includes a binding Non-Disclosure Agreement between the participants and Dockyard. So you can feel secure sharing the details of your business’ successes, challenges or the direction you’re hoping to go.