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Preflight
Every journey of a thousand miles begins with a single step.
-Lao Tzu
Preflight
Don't Wonder What If...
We’d love to tell you that everyone’s got a million dollar idea, that with just the right bit of luck, hard work and perseverance anyone can become a successful entrepreneur. And although you will need all of those things in order to succeed they do not enough to guarantee success on its own.
Our preflight course over the course of 6 weekly sessions will help you build your business plan, analyze the costs and barriers to entry, validate your market assumptions. And likely most importantly, we will help you either invest strategically into the founding of your company, or, ensure that you don’t blow money on an idea that in reality can’t work.
Five-Weeks to Take off
A place to see if your business idea has legs!
Business Planning
Market Analysis
Minimum Viable Product
Network Development
Business Planning
Preflight’s entire purpose is to help could be entrepreneurs develop, test and evaluate their business ideas before they dive all the way in. It’s an important process to go through and one that any investor, lending institution or potential partner will want to see.
We will go through the process of building a business plan complete with projections, marketing plan and a prototype or MVP startegy.
Market Analysis
What is the problem your product or service is trying to solve? Who is it for? And Why would people choose it?
Together with your instructor and your class we will develop a plan to assess your target market and create a hypothesis and testing strategy for your product inside of that market. We will discover how to segment markets and build strategies for macro and micro targeting for potential clients. We will cover topics like cost of acquisition and how that affects business cash-flow.
Minimum Viable Product
Facebook started as a database. The model T started as motorized horse buggy and Amazon used to only ship books. Regardless of what your idea is there is a simplified version of it that we can test out to prove that it’s worth going forward.
You’ll work with a team of Dockyard staff members to develop a “Sprint” to test your product with its potential users and gain invaluable information while keeping costs to the bare minimum.
Network Development
During the preflight program you will interact with other members of your cohort, expert speakers that are chosen for their wealth of expertise in the region.
When you leave you’re contact list will be full of people who are ready and able to provide you with the support that every entrepreneur needs.
Your Investment
The Preflight Incubator is an intensive program designed to take your business idea and put it through rigorous analysis, scrutiny, planning exercises and so much more. Enrolment is limited but as we reach our capacity we open up applications for a new cohort.
5 weekly classes
$400.00
What’s Included
- 5 weekly classes - Virtual and/or In-person
- 24/7 Support - Messenger and text availability
- Access to all Dockyard produced courseware
- Business planning templates, marketing plan templates, sprint planning and so much more
- 6-month membership to Dockyard Virtual and In-person Co-working Space
This initiative has really allowed me to see my project from a different perspective. Being able to bounce ideas and brainstorm with someone who has a clear understanding of how to foster growth within my business has been incredibly beneficial.
With the help of Dockyard, I have been able to modernize my services and grown my business based on a solid and sustainable plan.
Jennifer Pitre
Director of the Chaleur Inclusion Network
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It’s a big decision to take your idea out into the world and let people see it. So maybe you aren’t ready to join a Preflight cohort? That’s completely fine. But, you can still follow us on social media and get a ton of valuable information, skills training and share ideas with our community.
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