Acceler8 is an eight-module 12-week program where your business, regardless of whether it’s still an idea or has been a community pillar for generations, can put in the work and get the tools to launch it to new heights.
We’ve partnered with McGraw Hill and Dr. Jack McGourty of the Columbia School of Business to deliver a robust curriculum that will help you acquire the skills and systems to reach the next level. So whether you’re launching a new business, a new product or service offering, innovate on your existing business model. Or bring your startup to the level where venture capital and investors knock on the door.
This is the first time a program of this level has been offered in Northern New Brunswick. And Dockyard is incredibly excited to be able to accept 12 companies into our first Cohort.
The curriculum has been delivered at the graduate level in some of North America’s most prestigious institutions. Dockyard is working to adapt it to specifically match the challenges and nuances of owning a business in Atlantic Canada. Especially rural areas.
So, if you are thinking about whether this program is for you, here is what we are looking for as our criteria to what will be limited seats in our cohorts:
Together we work to refine an idea or adopt innovative systems that allow us to create new ideas in either existing or new business ventures.
What makes a new venture, or product/service offering succeed or fail? How can we determine the likelihood of success before we sink time and resources into a doomed venture.
It doesn't matter if you sell steel beams or pocket squares. Your product has to solve a problem, and more than that, you have to know who is facing that problem. Together we will work to refine who your customer is, how they encounter the problem you're solving and how best to present your solution.
This is the section that separates the pretenders from the unicorns, baby unicorn and the ever dreamt of DecaCorn. Together we will work together to define current, potential and future market opportunities, the competition within those spaces and how to position your competitive and competitive advantage.
Whether you are a new company or one that has been around for a while, developing a new product or service takes time and resources. We will help you refine your offering, make you aware of success factors that may be lacking, design an MVP, and develop production/delivery plans and cost forecasts.
Together we will discover how branding affects your overall customer acquisition costs. We will work on multi-channel marketing strategies that include both digital and traditional applications that fit your business model.
At this point we have to start talking about money. We will go through how to develop a forecast for revenue and costs. How to develop better projections for new products or services. And how to analyze how much funding you'll need and various ways to secure it.
Together we will go through how to select a core team, how to develop key partnerships & alliances, legal considerations of your new product or service. And provide an analysis of your launch readiness.
We are going to bring everything you have learned and bring it together into one pitch! With regional business leaders in attendance you will pitch your company, or a new product idea or new service offering.
We have been working for the last 4 years trying to get a proper accelerator off of the ground in Northern New Brunswick. There is simply no denying the benefits of a rich and supported entrepreneurial ecosystem can bring to a region. And for far too long rural areas in Canada and especially in the Maritimes have been left out in the cold, underserved and vastly underfunded.
Through the years we refined the curriculum, tweaked the messaging and always strove to find a way to deliver more value to the entrepreneurs that choose our program. Each cohort will get to hear from a group of guest speakers from our extensive network that we will select to best match the needs of our cohort.
Your business can be in its 40th year of operations, or you can be just laying the groundwork for your big idea. Regardless, our program will give you the tools to succeed, and the delivery will be tailored to your business’ level of maturity.
I sincerely hope that you’ll consider applying, and if you have any questions please feel free to book a call with me to discuss.